Expand E-mail Marketing Flow Considered for Mobile Devices

Mobile device optimization is changing everything. Currently, e-mail marketing is being focused on PCs and is not giving mobile platforms enough consideration.

E-mail marketing optimizes for mobile device platforms increases legibility, makes it possible to send more simplified personalized messages, and predicts client’s action patter by time to increase open rates. Mobile-optimized e-mail marketing can also induce social media channel inflow and synergy between mobile apps by placing QR codes in the e-mail contents.

ThunderMail supports contents that are designed for mobile devices. By utilizing response information analysis, it’s possible to check what devices clients used to open the mail. It is also easy to place social media buttons into the e-mail for easier social media growth.